I’m building a web app that helps people create a Brand Identity System (BIS) through AI conversations.

Creating a brand identity alone is difficult because there are so many decisions to make. When I was developing FumiLife’s brand identity, I realized that simply talking with ChatGPT helped me clarify my ideas naturally.

That’s why I decided to build a web app that creates a brand identity through conversation. It makes the process easier, helps people define their personal brand, and leads to more consistent and strategic design decisions.